‘I spent £2,000 on one event’. Why Gen Z is obsessed with Hyrox – BBC
Why Gen Z pours cash into Hyrox: a ritualized, Instagram-ready grind where belonging, status and performance cost £2,000 — sweat as currency, spectacle as rite.
Why Gen Z pours cash into Hyrox: a ritualized, Instagram-ready grind where belonging, status and performance cost £2,000 — sweat as currency, spectacle as rite.