‘I spent £2,000 on one event’. Why Gen Z is obsessed with Hyrox – BBC
Admins @ FitnessForLifeCo Why Gen Z pours cash into Hyrox: a ritualized, Instagram-ready grind where belonging, status and performance cost £2,000 — sweat as currency, spectacle as rite.
Gen Z
Colleen Keating, CEO of Planet Fitness, on Gen Z and Strength Training – The New York Times
Colleen Keating explains Planet Fitness's bet on Gen Z: strength training trends reshaping its judgment-free culture, offerings and marketing.